Toni McAllister is a senior AV professional with over 25 years’ experience delivering impactful events. As Senior Manager, AV Business Development at ICC Sydney, she combines deep industry expertise with a passion for immersive production, from large-scale projection mapping to interactive LED activations, all grounded in creative collaboration and a strong focus on customer experience.
She thrives on making meaningful connections and is known for her ability to demystify technical complexity through clear, confident communication. In addition to her role as Chair of the Australian Business Events Association’s Education, Skills & Pathways to Industry Special Interest Group, Toni is the founder and champion of Women in AV Australia, an advocacy group dedicated to empowering female and gender diverse AV professionals and building a more diverse, inclusive industry.
Recently named Connected Magazine’s Most Influential Person in the AV Industry, Toni is recognised for her leadership, strategic vision and commitment to supporting the next generation of event professionals.