Virtual production represents the convergence of physical and digital realms, empowering directors and producers to craft diverse worlds and locations effortlessly within a controlled virtual environment. As easily as changing a background, creators can experiment and innovate with unparalleled freedom. But what role does AV technology play in bringing these virtual productions to life across various fields such as corporate initiatives, events, training, and advertising? Join us for an insightful session where we will explore the integration of AV Technology and its application across industries, enhancing creative flexibility and future trends in virtual productions. This session will provide you with a comprehensive understanding of how AV technology is integral to the virtual production landscape. Whether you’re part of a creative team, a corporate strategist, or an event planner, join us to explore the exciting possibilities at the intersection of virtual production and AV innovation.