Integrate 2025: Charting the Course for Australia's AV Industry
From August 27 – 29, the ICC Sydney was once again at the heart of Australia’s AV and integration industries. Integrate 2025 successfully brought the entire AV community together under one roof, uniting manufacturers, distributors, integrators, and end-users. The event cemented its reputation as Australia’s leading annual platform for audio visual, entertainment and education technologies, showcasing the innovations that are shaping the future of the industry.
Key Highlights and Industry Insights
Integrate 2025 showcased the latest advancements shaping the future of AV technology. Attendees were given a first-hand look at cutting-edge solutions across a wide spectrum of applications. The show floor was a hub of activity, featuring everything from state-of-the-art digital signage and smart building technologies to sophisticated broadcast AV solutions.
A central theme of the event was the continued integration of AV and IT, with many exhibitors highlighting how these two fields are increasingly intertwined. Discussions centred on creating seamless, unified technology ecosystems in corporate, education, and entertainment environments. The emphasis was on user-friendly, intelligent systems that can adapt to evolving needs, showcasing a move towards more holistic and integrated solutions rather than standalone products.
Another standout theme was the accelerating integration of AI into AV solutions. Far from being a niche feature, AI is rapidly transforming the core functionality of systems, enabling automated content creation, intelligent room booking platforms, and adaptive user interfaces. Exhibitors demonstrated how AI-powered analytics can provide deep insights into audience engagement, while smart camera tracking and machine learning algorithms are being used to optimise audio and visual performance in real-time.
The industry’s growing commitment to sustainability was also on full display. Manufacturers highlighted their dedication to a greener future by showcasing energy-efficient solutions, eco-friendly materials, and circular economy approaches to production and product lifecycle management. This shift reflects a broader industry wide effort to reduce environmental impact and meet the increasing demand for sustainable technology.
Education and Networking Opportunities
Beyond the show floor, the show offered a robust educational program designed to empower attendees with the knowledge and skills needed to thrive in a rapidly changing industry. Expert-led sessions at Tech Talks delved into topics such as system design, broadcast AV, cybersecurity in AV, and the future of remote collaboration.
The event also provided invaluable networking opportunities. The co-location of the Security Exhibition & Conference with Integrate created a unique and powerful platform for cross-industry collaboration, allowing professionals from both the AV and security fields to share insights and explore new business partnerships. The AVIA Awards and the AVIXA Women’s Council Forum were among the key networking events that fostered community and celebrated excellence within the industry.
Looking Ahead
Integrate 2025 reinforced its role as a crucial barometer for the Australian and New Zealand AV industry. The show not only celebrated the latest innovations but also set the stage for future trends. The focus on sustainability, user experience, and the seamless integration of technology points towards a future where AV systems are more intuitive, efficient, and interconnected than ever before. Attendees left with a clear vision of the industry’s trajectory and the tools necessary to stay ahead in an increasingly competitive landscape.
Save the Date for Integrate 2026 – 2-4 September at ICC Sydney.