The AV Marketers Meet Up is back for 2025. Presented by AVIXA and Integrate, this event is a unique networking opportunity for AV Marketers at all levels. As part of the event, a curated panel will discuss with experts the current trends that are shaping the future of B2B marketing.
The marketing landscape is experiencing a major transformation. With AI redefining customer interactions, platforms advancing rapidly, and capturing attention becoming increasingly challenging, marketers are compelled to evolve not only their strategies but also their personal skillsets.
This session explores how modern marketers can thrive in 2025 and beyond by embracing a mindset of continual evolution. It’s no longer just about channel performance or campaign execution—success lies in the ability to adapt, experiment, and lead in a landscape that rewards both creativity and precision
We’ll explore how new platforms, evolving audience behaviours, and innovative content formats are changing the ways brands engage with their audiences. Simultaneously, we’ll highlight essential human elements in marketing—such as teamwork, curiosity, critical thinking, authenticity, and agility—as vital skills for those aiming to maintain a competitive edge.
Key Topics of Discussion:
• The emergence of multidisciplinary marketing: integrating strategy, creativity, analytics, and technological expertise
• Navigating new channels: from immersive experiences to niche communities
• Developing marketing teams that are flexible, data-driven, and oriented towards the future
• Crafting content and campaigns that meet evolving audience expectations
• Reevaluating traditional funnels in favour of more dynamic customer journeys
Inviting all marketers from AV, Security, and IT sectors to join us at the AV Marketers Event at Integrate 2025. Join us for the meet-up and hear from a panel on thought-provoking topics in new age marketing. An interactive session will provide an opportunity for both the panel and audience to deeply explore topics in B2B marketing, technology trends, and the critical skills needed for success.
B2B Marketing professionals at all levels who are currently working in AV/IT firms, exhibitors participating in Integrate or Security 2025 or their associated companies.