Jasline Tay is a seasoned leader in sales and product management, with a career spanning over two decades across some of the world’s most recognized technology brands. She began her journey in hands-on engineering roles at Panasonic, specializing in sensors and vision systems—an experience that grounded her in technical excellence and customer-focused innovation.
Her transition into product management saw her thrive at Ricoh, Samsung, and HP, where she developed a strong passion for managing product lifecycles, crafting go-to-market strategies, and enabling sales teams to succeed. Her success in driving Samsung product sales was a testament to her ability to translate technical value into commercial impact.
The pivotal moment in Jasline’s career came at Epson, where she stepped into a leadership role, heading the product management team. It was here that she began shaping cross-functional strategies, aligning product direction with business goals, and ensuring the sales team consistently met their commitments. This experience marked her evolution from a product strategist to a business leader.
Today, Jasline leads the APAC sales team at Barco, where she combines her technical foundation with strategic vision to drive regional growth, foster team excellence, and deliver customer-centric solutions. Known for her ability to bridge engineering and business especially on topics such as product strategy, sales enablement, and leadership in tech-driven industries.