As live events and productions become increasingly sophisticated, the Pro AV industry is at the forefront of pioneering the next generation of immersive experiences. This panel discussion at Integrate 2025 in Sydney brings together AV industry professionals from the region to explore the current and future landscape of live events. Attendees will gain valuable insights into how emerging technologies, audience expectations, and industry dynamics are reshaping the art and science of event production. Our expert panel will delve into the unique challenges faced by professionals in designing and executing memorable live events. Topics will include the integration of cutting-edge technologies such as augmented reality, real-time data analytics, and advanced networking solutions that enhance event production quality and audience engagement. The discussion will also address the evolving needs for scalable and flexible AV solutions that cater to smaller, intimate settings as well as large-scale productions. Attendees will learn best practices for managing logistics, ensuring seamless connectivity, and maintaining high-quality audiovisual standards under dynamic conditions. By reflecting on recent case studies and sharing forward-thinking perspectives, panellists will offer strategies for navigating the economic, technological, and environmental challenges inherent in live event production. Audience members will leave with actionable ideas and innovative approaches to adapt their operations and capture new opportunities in the rapidly changing landscape of live events. Join us to explore pioneering techniques and strategies for elevating live event productions, ensuring your projects captivate audiences and meet the demands of today and tomorrow.